Government · Service design

Pillar 2 — Top-up taxes at HMRC

UCD Lead on the UK's implementation of the OECD's global minimum tax. A team of 8–10 across interaction, content, research and service design, shipping into one of the highest-complexity tax services in the world.

Role
UCD Lead · Design systems
Client
HMRC · UK Government
Team
8–10 across IxD, content, research, service
Surface
GOV.UK service · GDS-assessed

Impact at a glance

5
GDS assessments passed

Incl. standalone accessibility

88–90%
User satisfaction

vs. 85% gov benchmark

+25%
Project velocity

Clearer handoff, fewer rework cycles

−30%
Rework

Early stakeholder buy-in

01 · The problem

Navigating high complexity

The OECD's Pillar 2 framework is one of the biggest shifts in global tax policy in a decade — a 15% minimum corporate tax rate for the largest multinationals on the planet. No blueprint, evolving policy, real money attached.

My job: lead the User-Centred Design team at HMRC building the digital service for it. Two problems on day one. Translate dense, mutating policy into something accessible. And unify a fragmented multidisciplinary team that didn't have the tools or rituals to succeed.

The process was disjointed. Teams in silos, low-fi components, static screenshots, no shared visual language. Figma was off-limits. A content designer couldn't see their own work in context. Morale and velocity were both down.

02 · The move

Building a Figma-like experience inside Mural

I built a complete high-fidelity GDS component library from scratch — inside Mural. Not a static kit. Real components with happy and unhappy path states, the things a real service needs.

The library became a single source of truth across multiple agile teams. Designers, researchers and content specialists co-created visually in real time. Stakeholder demos turned from static slides into live co-design sessions — rapport went up, revision cycles dropped.

It earned that 'source of truth' status by being better than what came before. Not by mandate.

03 · The team

Build people to build great products

Look after the team, the team delivers exceptional work. That's the whole philosophy. Psychological safety as a baseline, not a perk. Approachable, present, actively mentoring every member.

I personally trained the team in interaction design principles. For some, I taught the basics of coding with the GDS Prototype Kit so they could ship clickable demos themselves — full ownership of an idea from concept to working prototype, no bottleneck through a single specialist.

It broke down discipline-specific barriers and produced a team of versatile, confident designers who could defend their ideas in any room.

04 · The legacy

A transformed team and a lasting cultural shift

What I'm proudest of isn't the product. It's that the Mural design system is now officially owned by the Pillar 2 team and actively used and enhanced by the wider UCD community at HMRC. It sparked a way of working that outlasted my involvement.

We went from a collection of individuals to a cohesive, high-performing UCD team. ~25% increase in project velocity, ~30% reduction in rework, five GDS assessments passed including a standalone accessibility review. 88–90% user satisfaction against the 85% government benchmark.

By focusing on people and process, we didn't just navigate a highly complex project — we built a stronger, more capable design culture behind it.

If we couldn't use Figma, I'd bring a Figma-like experience to the tools we did have.
On building a GDS component library inside Mural

Inside the work

The system in practice

Four artefacts from inside the work — the master board, the index that made it navigable, and the in-person sessions that kept the team aligned.

  1. The Pillar 2 master Mural board showing pre-registration and post-registration user journey flows in dense detail
    A

    Master Mural board

    The master board I set up for the UCD team to work async. Used as the source of truth for internal teams, external teams and stakeholders.

  2. Pillar 2 Mural Index showing categories: primary information, working/sandbox boards, sandbox history, archived boards
    B

    The index that made it navigable

    Mural was our wireframe and mapping tool because of the Figma restriction. Boards stacked up fast. I built an index so the team could jump between them and track what's been made and by whom.

  3. A long whiteboard in a meeting room covered in handwritten notes and diagrams, with a person photographing it
    C

    Coming together to unblock

    A lot of the work was remote, but I made sure we came together to map out problems — product and team. Sometimes 1-2-1, sometimes a collective session. This is one of those, unblocking a user journey.

  4. A planning board split into Content Design, Interaction Design, User Research and Team-wide columns across multiple sprints
    D

    Planning the work ahead

    Forward planning across content, interaction, research and team-wide work. Prevents sporadic ROI-negative work and stops other teams stealing unnecessary time from us. When you know what's coming, you focus better on the present.