Impact at a glance
- 5
- GDS assessments passed
- 88–90%
- User satisfaction
- +25%
- Project velocity
- −30%
- Rework
Incl. standalone accessibility
vs. 85% gov benchmark
Clearer handoff, fewer rework cycles
Early stakeholder buy-in
01 · The problem
Navigating high complexity
The OECD's Pillar 2 framework is one of the biggest shifts in global tax policy in a decade — a 15% minimum corporate tax rate for the largest multinationals on the planet. No blueprint, evolving policy, real money attached.
My job: lead the User-Centred Design team at HMRC building the digital service for it. Two problems on day one. Translate dense, mutating policy into something accessible. And unify a fragmented multidisciplinary team that didn't have the tools or rituals to succeed.
The process was disjointed. Teams in silos, low-fi components, static screenshots, no shared visual language. Figma was off-limits. A content designer couldn't see their own work in context. Morale and velocity were both down.
02 · The move
Building a Figma-like experience inside Mural
I built a complete high-fidelity GDS component library from scratch — inside Mural. Not a static kit. Real components with happy and unhappy path states, the things a real service needs.
The library became a single source of truth across multiple agile teams. Designers, researchers and content specialists co-created visually in real time. Stakeholder demos turned from static slides into live co-design sessions — rapport went up, revision cycles dropped.
It earned that 'source of truth' status by being better than what came before. Not by mandate.
03 · The team
Build people to build great products
Look after the team, the team delivers exceptional work. That's the whole philosophy. Psychological safety as a baseline, not a perk. Approachable, present, actively mentoring every member.
I personally trained the team in interaction design principles. For some, I taught the basics of coding with the GDS Prototype Kit so they could ship clickable demos themselves — full ownership of an idea from concept to working prototype, no bottleneck through a single specialist.
It broke down discipline-specific barriers and produced a team of versatile, confident designers who could defend their ideas in any room.
04 · The legacy
A transformed team and a lasting cultural shift
What I'm proudest of isn't the product. It's that the Mural design system is now officially owned by the Pillar 2 team and actively used and enhanced by the wider UCD community at HMRC. It sparked a way of working that outlasted my involvement.
We went from a collection of individuals to a cohesive, high-performing UCD team. ~25% increase in project velocity, ~30% reduction in rework, five GDS assessments passed including a standalone accessibility review. 88–90% user satisfaction against the 85% government benchmark.
By focusing on people and process, we didn't just navigate a highly complex project — we built a stronger, more capable design culture behind it.
“If we couldn't use Figma, I'd bring a Figma-like experience to the tools we did have.”
Inside the work
The system in practice
Four artefacts from inside the work — the master board, the index that made it navigable, and the in-person sessions that kept the team aligned.
AMaster Mural board
The master board I set up for the UCD team to work async. Used as the source of truth for internal teams, external teams and stakeholders.
BThe index that made it navigable
Mural was our wireframe and mapping tool because of the Figma restriction. Boards stacked up fast. I built an index so the team could jump between them and track what's been made and by whom.
CComing together to unblock
A lot of the work was remote, but I made sure we came together to map out problems — product and team. Sometimes 1-2-1, sometimes a collective session. This is one of those, unblocking a user journey.
DPlanning the work ahead
Forward planning across content, interaction, research and team-wide work. Prevents sporadic ROI-negative work and stops other teams stealing unnecessary time from us. When you know what's coming, you focus better on the present.
Next project
One Utility Bill
Consumer · Brand & product
