Product
House 7 are a Cardiff production studio with two distinct sides: Films (long-form, broadcast, factual) and Creative (digital channels, short-form, branded content). The brief was an identity that could carry both without either side feeling like the smaller sibling — and a website that let the work lead.
What we delivered: the 'House Palette' (Midnight, Glow, Fire, Just Purple, Lavender) with explicit pairing rules, a split logo system (Films vs. Creative), a 'collective' lockup for when the two need to speak as one, and a multi-surface site spanning Films, Creative, Channels and Work.
Process
The split was the unlock. Once we'd agreed Films wears Midnight + Glow and Creative wears Fire + Glow, every other decision — typography weight, layout density, motion register — fell into place. We kept the mark constant across both so the collective view still reads as one studio.
Web followed the same logic. The Films surface leans cinematic and quiet; the Creative surface leans louder, denser, more channel-led. Channels (YouTube and beyond) got its own page so the studio can showcase owned formats ahead of a 2026 launch slate.
Learning
The 'collective' rule — drop co-branding when speaking as House 7, keep things to Midnight, Fire and Just White — is the bit clients always want to break. Holding the line on it is what makes the brand legible at scale. The applications (bus stops, billboards, posters) earned their place because they proved the system survives outside the deck.
In the product
Selected artefacts from the system.
Brand system
The House Palette, the split between Films and Creative, and the collective rules that hold the two together.
Before — the old site
Where we started: the inherited hot-pink Creative site. Loud, but no room to grow into Films, Channels or the collective.
Working with the client
Mid-build, we annotated screens directly with the House 7 team — calling out hierarchy, copy, and what each module needed to do. This is the Channels page in flight: green ticks where we'd landed it, red notes where we hadn't.
After — the new site
The live site across both houses: Films cinematic and quiet, Creative louder and denser, and a Channels page built for owned YouTube formats ahead of the 2026 launch slate.
Territory & applications
Outdoor, poster and campaign mockups — the system tested against the world it has to live in.
