AAlex Brooke — archive

The CV

The CV. Short version.

Outcomes, work history and capabilities — with the full PDF if you'd rather sit with it.

Download CV (PDF)

By the numbers

Outcomes, not output.

The measures I'd take to a board. Quietly defended, repeatedly.

Up to 12
Multi-disciplinary team led
including senior designers and design leads
6+
GDS assessments passed
including standalone accessibility reviews
88–90%
Sustained user satisfaction
against an 85% government benchmark
18 → 50+
Design function scaled
without loss of quality or direction
4 Products
Shipped Discovery → Live
government, prop-tech, fintech, consumer audio
25%
Handoff friction reduced
design-to-engineering via a collaborative system

Experience

Ten years of saying no to the wrong direction.

  1. 2024 — Present

    Lead Product Designer · Netcompany

    Strategic project leadership, hands-on design and culture-building for a 15-person UCD team. Restructured ways of working across content, interaction and research — dedicated channels, shared Mural/Figma, and a rebuilt onboarding pack. Scaled the Mural design system from Accenture into the Public Beta and Live phases of Pillar 2 Top-up Taxes (500+ screens). Champion of UCD inside a tech-first org, translating design principles into language stakeholders and engineers act on.

  2. 2022 — 2024

    Senior UX Designer · Accenture

    Hands-on designer, design system builder, accessibility lead and front-end Scala developer. Built the full GDS component library from scratch in Mural — a 'Mural-Figma' that became the single source of truth across multiple agile teams. Core interaction designer on a national COVID test-kit distribution service for GOV.UK. Owned accessibility audits and remediation across NHS and HMRC, upskilling teams on WCAG along the way.

  3. 2021 — 2022

    Lead Designer — UI/UX & Brand · One Utility Bill

    Led a full brand refresh and consolidation of three core brands (UBundle, Notify, One Utility Bill). Pitched a new vision to the CEO/CTO, took the failed agency site in-house and delivered a confirmed 20% uplift in lead conversion. Mentored a junior into a confident lead, set creative direction for company-wide initiatives, and rebuilt the studio environment around a 'we' theme — photo wall, multilingual signage, original Newcastle photography.

  4. 2020 — 2022

    Director & Lead Designer (Founder) · Charrmello

    Co-founded a startup bringing storytelling and learning to life through immersive audio. Defined the creative vision, designed the entire mobile and web platform in Figma, and validated the concept with 100+ users and 50 pre-launch signups. Established a Pixar-inspired creative process for audio stories, consulted with producers at the BBC and Audible, and led an international dev team — later coding the V2 prototype in the MERN stack and Firebase.

Contact

Let's talk.

Roles, contracts, advice in either direction — pick a topic and I'll come back within a couple of days.

iamalexbrooke@gmail.com
linkedin.com/in/alex-brooke

Birmingham, UK (open to London) · +44 7703 661181

LinkedIn